OBJECTIVE 2 Explain how changes in the demographic and economic environments affect marketing decisions. The Demographic Environment
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OBJECTIVE 2 Explain how changes in the demographic and economic environments affect marketing decisions.
The Demographic Environment ( 73 – 78 )
The Economic Environment ( 78 – 81 )
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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