OBJECTIVE 3 Identify the major trends in the firms natural and technological environments. The Natural Environment (

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OBJECTIVE 3 Identify the major trends in the firm’s natural and technological environments.

The Natural Environment ( 81 – 83 )

The Technological Environment ( 83–84 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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