OBJECTIVE 4 Explain the key changes in the political and cultural environments. The Political Environment ( 84

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OBJECTIVE 4 Explain the key changes in the political and cultural environments.

The Political Environment ( 84 – 87 )

The Cultural Environment ( 87 – 91 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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