OBJECTIVE 4 Explain the key changes in the political and cultural environments. The Political Environment ( 84
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OBJECTIVE 4 Explain the key changes in the political and cultural environments.
The Political Environment ( 84 – 87 )
The Cultural Environment ( 87 – 91 )
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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