OBJECTIVE 5 Discuss how companies can react to the marketing environment. Responding to the Marketing Environment (
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OBJECTIVE 5 Discuss how companies can react to the marketing environment.
Responding to the Marketing Environment ( 91–92 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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