OBJECTIVE 1 Discuss the role of a companys salespeople in creating value for customers and building customer

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OBJECTIVE 1 Discuss the role of a company’s salespeople in creating value for customers and building customer relationships.

Personal Selling ( 482 – 484 )

Coordinating Marketing and Sales ( 484 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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