OBJECTIVE 1 Explain company-wide strategic planning and its four steps. Company-Wide Strategic Planning: Defining Marketings Role (
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OBJECTIVE 1 Explain company-wide strategic planning and its four steps.
Company-Wide Strategic Planning: Defining Marketing’s Role ( 39 – 41 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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