OBJECTIVE 2 Discuss how to design business portfolios and develop growth strategies. Designing the Business Portfolio (

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OBJECTIVE 2 Discuss how to design business portfolios and develop growth strategies.

Designing the Business Portfolio ( 41 – 45 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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