OBJECTIVE 3 Explain marketings role in strategic planning and how marketing works with its partners to create
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OBJECTIVE 3 Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value.
Planning Marketing: Partnering to Build Customer Relationships
( 45 – 48 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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