OBJECTIVE 4 Describe the elements of a customer-driven marketing strategy and mix and the forces that influence
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OBJECTIVE 4 Describe the elements of a customer-driven marketing strategy and mix and the forces that influence them.
Marketing Strategy and the Marketing Mix ( 49 – 54 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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