OBJECTIVE 1 Explain the importance of information in gaining insights about the marketplace and customers. Marketing Information
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OBJECTIVE 1 Explain the importance of information in gaining insights about the marketplace and customers.
Marketing Information and Customer Insights ( 101 – 103 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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