OBJECTIVE 2 Define the marketing information system and discuss its parts. Assessing Information Needs and Developing Data

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OBJECTIVE 2 Define the marketing information system and discuss its parts.

Assessing Information Needs and Developing Data ( 103 – 106 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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