OBJECTIVE 2 Explain how companies find a set of prices that maximizes the profits from the total
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OBJECTIVE 2 Explain how companies find a set of prices that maximizes the profits from the total product mix.
Product Mix Pricing Strategies (322–325)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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