OBJECTIVE 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace
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OBJECTIVE 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Understanding the Marketplace and Customer Needs (6–10)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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