OBJECTIVE 3 Identify the key elements of a customer valuedriven marketing strategy and discuss the marketing management
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OBJECTIVE 3 Identify the key elements of a customer value–driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Designing a Customer Value–Driven Marketing Strategy (10–15)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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