OBJECTIVE 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value
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OBJECTIVE 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Managing Customer Relationships and Capturing Customer Value (16–22)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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