OBJECTIVE 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value

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OBJECTIVE 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.

Managing Customer Relationships and Capturing Customer Value (16–22)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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