OBJECTIVE 5 Describe the major trends and forces that are changing the marketing landscape in this age
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OBJECTIVE 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
The Changing Marketing Landscape (22–29)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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