OBJECTIVE 2 List and define the steps in the new product development process and the major considerations
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OBJECTIVE 2 List and define the steps in the new product development process and the major considerations in managing this process.
The New Product Development Process ( 265 – 277 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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