OBJECTIVE 3 Describe the stages of the product life cycle and how marketing strategies change during a
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OBJECTIVE 3 Describe the stages of the product life cycle and how marketing strategies change during a product’s life cycle.
Product Life-Cycle Strategies ( 277 – 285 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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