OBJECTIVE 4 Discuss two additional product issues: socially responsible product decisions and international product and services marketing.
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OBJECTIVE 4 Discuss two additional product issues: socially responsible product decisions and international product and services marketing.
Additional Product and Service Considerations ( 286 – 287 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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