OBJECTIVE 3 Identify and define the other important external and internal factors affecting a firms pricing decisions.
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OBJECTIVE 3 Identify and define the other important external and internal factors affecting a firm’s pricing decisions.
Other Internal and External Considerations Affecting Price Decisions (306–311)
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Related Book For
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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