OBJECTIVE 3 Identify and define the other important external and internal factors affecting a firms pricing decisions.

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OBJECTIVE 3 Identify and define the other important external and internal factors affecting a firm’s pricing decisions.

Other Internal and External Considerations Affecting Price Decisions (306–311)

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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