OBJECTIVE 4 Describe the adoption and diffusion process for new products. The Buyer Decision Process for New
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OBJECTIVE 4 Describe the adoption and diffusion process for new products.
The Buyer Decision Process for New Products (156–158)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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