OBJECTIVE 3 List and define the major types of buying decision behavior and the stages in the
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OBJECTIVE 3 List and define the major types of buying decision behavior and the stages in the buyer decision process.
Types of Buying Decision Behavior (148–150)
The Buyer Decision Process (151–156)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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