OBJECTIVE 2 Name the four major factors that influence consumer buyer behavior. Characteristics Affecting Consumer Behavior (135148)
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OBJECTIVE 2 Name the four major factors that influence consumer buyer behavior.
Characteristics Affecting Consumer Behavior (135–148)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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