OBJECTIVE 4 Discuss how companies differentiate and position their products for maximum competitive advantage. Differentiation and Positioning
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OBJECTIVE 4 Discuss how companies differentiate and position their products for maximum competitive advantage.
Differentiation and Positioning ( 210 – 219 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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