OBJECTIVE 4 Discuss how new information technologies and online, mobile, and social media have changed business-to-business marketing.

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OBJECTIVE 4 Discuss how new information technologies and online, mobile, and social media have changed business-to-business marketing.

Engaging Business Buyers with Digital and Social Marketing

( 179 – 182 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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