OBJECTIVE 4 Discuss how new information technologies and online, mobile, and social media have changed business-to-business marketing.
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OBJECTIVE 4 Discuss how new information technologies and online, mobile, and social media have changed business-to-business marketing.
Engaging Business Buyers with Digital and Social Marketing
( 179 – 182 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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