OBJECTIVE 5 Compare the institutional and government markets and explain how institutional and government buyers make their

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OBJECTIVE 5 Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.

Institutional and Government Markets ( 182 – 185 )

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Principles Of Marketing

ISBN: 9780130286413

5th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham

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