OBJECTIVE 5 Compare the institutional and government markets and explain how institutional and government buyers make their
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OBJECTIVE 5 Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions.
Institutional and Government Markets ( 182 – 185 )
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Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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