OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of
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OBJECTIVE 4 Explain the methods for setting the promotion budget and factors that affect the design of the promotion mix.
Setting the Total Promotion Budget and Mix ( 440 – 445 )
Socially Responsible Marketing Communications ( 445 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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