OBJECTIVE 3 Outline the communication process and the steps in developing effective marketing communications. Developing Effective Marketing
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OBJECTIVE 3 Outline the communication process and the steps in developing effective marketing communications.
Developing Effective Marketing Communications ( 431 – 432 )
Steps in Developing Effective Marketing Communication
( 432 – 439 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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