OBJECTIVE 2 Discuss the changing communications landscape and the need for integrated marketing communications. Integrated Marketing Communications
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OBJECTIVE 2 Discuss the changing communications landscape and the need for integrated marketing communications.
Integrated Marketing Communications ( 424 – 425 )
The Need for Integrated Marketing Communications ( 425 – 430 )
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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