OBJECTIVE 1 Define the five promotion mix tools for communicating customer value. The Promotion Mix (422423)
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OBJECTIVE 1 Define the five promotion mix tools for communicating customer value.
The Promotion Mix (422–423)
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Related Book For 
Principles Of Marketing
ISBN: 9780130286413
5th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy Cunningham
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