Para la oferta de producto de su plan de marketing : 1 Identifique: a) su etapa en

Question:

Para la oferta de producto de su plan de marketing :

1 Identifique:

a) su etapa en el ciclo de vida del producto y

b) las acciones importantes de la mezcla de marketing que pueden ser adecuadas, según se aprecia en la figura 11-1.

2 Desarrolle estrategias:

a) de fijación de marca y

b) de empaque

, si es adecuado para su oferta.

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