Product placements in movies have proliferated. View this ending of Sonic the Hedgehog, which features a government official dropping off an Olive Garden gift card to the hero of the movie, small-town sheriff Tom Wachowski (see www.youtube.com/watch?v=cWL nvRRRtHM&ab_channel=SonicMovieClips). What is your reaction to this product placement effort? More generally, how can marketers ensure that a product placement in a movie works well in terms of strengthening the brand and driving sales?