Renewal by Andersen is one of nation's largest window replacement companies. The company operates through numerous, geographically
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Renewal by Andersen is one of nation's largest window replacement companies. The company operates through numerous, geographically dispersed Anderson certified contactors. Leaflets and pamphlets that are mailed to homeowners are one of Andersen's primary outreach and advertising tools. These leaflets and pamphlets, which regularly appear in the mailboxes of homeowners, typically feature a range of windows and often highlight ongoing price promotions. Andersen has been concerned about the return on investment (ROI) related to such advertising. How can Andersen calculate the ROI?
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Renewal by Andersen can calculate the Return on Investment ROI for its advertising efforts such as leaflets and pamphlets by considering the following ...View the full answer
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