Products can be classified as either consumer or business products. How would you classify the following products?

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Products can be classified as either consumer or business products.

How would you classify the following products?

(a) Johnson’s baby shampoo,

(b) a Stanley Black & Decker two-speed drill, and

(c) an arc welder.

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Marketing The Core

ISBN: 9781264209293

9th International Edition

Authors: Roger Kerin, Steven Hartley

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