Recently, a former creative director from Netflix founded a canned water startup called Liquid Death Mountain Water. The brand positions itself as a sustainable alternative to energy drinks and soda and targets the straightedge punk crowd that abstains from drugs and alcohol using the tagline: “Murder Your Thirst.” The brand aims to make the world’s healthiest beverage, water, as funny and entertaining as unhealthy brands in other categories

(energy drinks, soda, beer). The brand sells water in tallboy cans that resemble beer cans for $1.83, which includes delivery. It donates 5 cents from every can sold to clean up plastic garbage from the ocean. Should Liquid Death emphasize a push or pull strategy? Explain.

(AACSB: Written and Oral Communication; Ethical Reasoning; Reflective Thinking)