Review the FTCs guidelines on sponsored conversations ( www.ftc.gov/os/2009/10/091005revisedendorsementguides .pdf ) and visit the Word of Mouth
Question:
Review the FTC’s guidelines on sponsored conversations
( www.ftc.gov/os/2009/10/091005revisedendorsementguides
.pdf ) and visit the Word of Mouth Marketing Association’s Web site ( womma.org ) and IZEA’s Web site ( IZEA.com ).
Write a report on how marketers can effectively use sponsored conversations within the FTC’s guidelines. (AACSB:
Communication; Refl ective Thinking) LO.1
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