In a small group, design and deliver a direct-response television ad (DRTV) for a national brand not

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In a small group, design and deliver a direct-response television ad (DRTV) for a national brand not normally associated with this type of promotion, such as an athletic shoe, automobile, or food product. (AACSB: Communication; Refl ective Thinking) LO.1

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Marketing An Introduction

ISBN: 9780132744034

11th Edition

Authors: Gary Armstrong, Philip Kotler

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