Shop for a product of your choice on Amazon.com . Do the consumer reviews infl uence your
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Shop for a product of your choice on Amazon.com . Do the consumer reviews infl uence your perception of a product or brand offered? Many of the product reviews on Amazon
.com are submitte d by consumers participating in the Amazon Vine Program. Learn about this program and discuss whether or not a review from a consumer in this program is more useful than one from a consumer not in this program.
(AACSB: Communication; Use of IT; Refl ective Thinking) LO.1
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