Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful

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Should marketers embrace the societal marketing concept with respect to foods or products that could be harmful to consumers? Discuss an example of a company embracing the societal marketing concept with respect to the obesity epidemic. (AACSB: Written and Oral Communication; Ethical understanding and reasoning)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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