Visit www.instituteofcustomerservice.com and learn about the UKCSI. Write a report explaining the index and comparing the ratings

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Visit www.instituteofcustomerservice.com and learn about the UKCSI. Write a report explaining the index and comparing the ratings for five different industries along with the national average. Are there differences in customer satisfaction among industries? Explain why or why not. (AACSB: Written and Oral Communication;

Information Technology; Reflective Thinking)

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Marketing An Introduction

ISBN: 9780133451276

12th Edition

Authors: Gary Armstrong, Philip Kotler

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