Some argue that retailers can be eliminated from the distribution channel because they only add costs to

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Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any value-added services in the process. Do you agree with this perspective? Are consumers likely to make most purchases directly from manufacturers in the near future? Provide justification for your answers.

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Marketing

ISBN: 9781260087710

7th Edition

Authors: Dhruv Grewal, Michael Levy

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