Some companies have adopted reverse logistics systems under pressure from government regulation. Should this idea be generalized

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Some companies have adopted reverse logistics systems under pressure from government regulation. Should this idea be generalized to all products? To all firms? What are the argu- ments pro and con? If you were a supply chain manager for an automobile maker, how might you go about responding to such legislation? What could you do to create an effi cient reverse supply chain?

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Marketing Channels

ISBN: 9780131913462

7th Edition

Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary

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