The Zara sidebar argues that quick response can be done without state-of-the-art infor mation technology. Do you
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The Zara sidebar argues that quick response can be done without state-of-the-art infor mation technology. Do you agree? Is the Zara case unusual? Would Zara be better off by introducing SCM hardware and software that it currently lacks? Does the Zara example generalize to other situations?
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John Kimutai
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Marketing Channels
ISBN: 9780131913462
7th Edition
Authors: Anne Coughlan, Erin Anderson, Louis W Stern, Adel I El Ansary
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