Strategic business unit planning. Many organisations are restructuring as smaller SBUs. Does this action make it any

Question:

❹ Strategic business unit planning. Many organisations are restructuring as smaller SBUs. Does this action make it any easier to develop marketing plans? Justify your answer. What other reasons (if any) could explain why this is happening? (Learning Objectives 2, 3 and 4) (AACSB: Communication;

Analytical Thinking; Reflective Thinking)

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