Marketing plans and small businesses. Do you agree or disagree with the following statement by a marketing
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❸ Marketing plans and small businesses. Do you agree or disagree with the following statement by a marketing commentator: ‘Most small businesses don’t prepare marketing plans because the information needed to complete them is too difficult to gather’? Justify your answer. What other reasons (if any) could there be why small businesses might not complete marketing plans? (Learning Objectives 1, 2 and 3) (AACSB: Communication; Analytical Thinking; Reflective Thinking)
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Related Book For 
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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