Market turbulence. Sometimes the marketplace and products change so quickly there is no time to develop marketing

❷ Market turbulence. Sometimes the marketplace and products change so quickly there is no time to develop marketing plans. Businesses, such as BMW (see Marketing in action 2.1), face such market turbulence. Discuss whether businesses should simply ignore the marketing planning process and just get on with meeting their competitors head on in marketing their offerings. (Learning Objectives 2, 3 and 4) (AACSB: Communication;

Analytical Thinking; Reflective Thinking)