Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 8-7, what

Question:

Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 8-7, what advertising actions might you take to increase revenues from

(a) dormitory students,

(b) dinners, and

(c) after- dinner snacks consumed by night commuter students?

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Ali Khawaja

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