Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 8-7, what
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Suppose you want to increase revenues for your fast-food restaurant even further. Referring to Figure 8-7, what advertising actions might you take to increase revenues from
(a) dormitory students,
(b) dinners, and
(c) after- dinner snacks consumed by night commuter students?
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Related Book For
Marketing The Core
ISBN: 9781264209293
9th International Edition
Authors: Roger Kerin, Steven Hartley
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