Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school

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Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school to design better informational brochures for them. What are the advantages and disadvantages of doing

(a) telephone interviews and

(b) an Internet survey of seniors requesting information about the school?

LO.1

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Marketing

ISBN: 9781260471236

15th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

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Question Posted: Jul 24, 2024 03:04 AM

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Suppose your dean of admissions is considering surveying high school seniors about their perceptions of your school

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Marketing

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