Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising
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Wisk detergent decides to run a test market to see the effect of coupons and in-store advertising on sales.
The index of sales is as follows:
Element in Test Market Weeks before Coupon Week of Coupon Week after Coupon Without instore ads 100 144 108 With in-store ads 100 268 203 What are your conclusions and recommendations?
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