Target market of one. The argument some put forward is that by using the internet and the
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❺ Target market of one. The argument some put forward is that by using the internet and the web, every customer can be treated as an individual and receive a custom-made product. Do you agree or disagree? Justify your answer. (Learning Objectives 2, 3 and 4) (AACSB: Communication; Use of IT;
Reflective Thinking)
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Related Book For
Principles Of Marketing
ISBN: 9780132020015
7th Canadian Edition
Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham
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