Target market of one. The argument some put forward is that by using the internet and the

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❺ Target market of one. The argument some put forward is that by using the internet and the web, every customer can be treated as an individual and receive a custom-made product. Do you agree or disagree? Justify your answer. (Learning Objectives 2, 3 and 4) (AACSB: Communication; Use of IT;

Reflective Thinking)

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Principles Of Marketing

ISBN: 9780132020015

7th Canadian Edition

Authors: Philip T. Kotler, Gary Armstrong, Peggy H. Cunningham

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